#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive tool. Erika Kullberg and Seth discuss the balance between consistency and creativity, the significance of professional resilience, and strategies for building a loyal, engaged audience in a rapidly evolving digital landscape.
Timestamps:
00:00 - Intro
02:09 - What you should do to be a better marketer
05:10 - Is there such a thing as “natural marketers”?
07:37 - How to become irreplaceable by AI
10:19 - Seth’s biggest failures that he’s proud of
12:59 - How to show up even when you don’t want to
15:50 - The importance of focusing on one platform
31:11 - What people should look forward to in content creation
37:27 - How to stay relevant in your content
42:36 - Time spent on content creation vs. marketing
44:31 - Deciding to work solo: career evolution and career decisions
52:01 - Balancing impact and earning in marketing
54:08 - Your homework as you start marketing
54:41 - Seth Taught Me
Get Seth Godin's book "The Practice: Shipping Creative Work" here: erika.com/the-practice
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